The metaverse is a central technology trend in the 2020s, having sky-rocketed in societal awareness. Similarly, sustainability has become an increasing market and consumer trend. It is therefore relevant to consider the overlap between these trends, and which possibilities and challenges the markets present for each other.
ESG and the metaverse engage in a complex synergy. Organizations embarking on the metaverse journey should keep ESG considerations in mind – both to avoid pitfalls, understand potential developments, but also to grasp all its opportunities.