2023 Vietnam Customer Experience Excellence (CEE) Report
Augmenting the Human Touch
In this era of uncertainty, businesses face both challenges and opportunities. It's crucial for them to adapt to changing dynamics, leverage technology, and prioritize Integrity as well as Expectations. Customers, even with tightening budget, value fulfilling experiences and will invest in brands that embody these qualities, positioning them for success in the future.
Nguyen Tuan Hong Phuc
Head of Customer & Operations Consulting
Sector Lead of Technology & Media
KPMG in Vietnam